Advertising

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CLOSING DATES

  • Submission – 25th of the preceding month.
  • Published – Approximately the last day of the preceding month.
  • Mailed Monthly – 2nd Class within 7 days of publishing date.

BOOK, DIGITAL & AD SPECS

  • Book/Trim size – 81/2″ x 11″
  • Ad Size Specifications – (See MECHANICAL Size Layout)
  • Digital Image Size – 250 dpi or Higher, CMYK
  • Digital Image Type – TIFF, JPG, PDF, PSD, EPS
  • For Bleeds – Add 1/4″ or 1/8″ out side the book size
  • Publishing Files – Adobe InDesign, Adobe Photoshop, Adobe Illustrator, PDF, MS Word
  • Color Separations/Tear Sheets – provided upon request and will be passed on to the customer at publisher‘s cost.

ORDERING INSTRUCTIONS

  1. Clearly draw your ad as you would like to see it.
  2. Provide any artwork, images or fonts that will be inserted in your ad. All artwork or images should be as clean as possible. Images that are downloaded from the internet will not be accepted.
  3. Specify the ad size, number of insertions, and the issue(s) in which the ad is to start.
  4. Mail or E-mail all pictures, artwork, placed fonts that will be used. If you send in on CD-R /DVD-R, make sure it is PC compatible.
  5. Fax or email a copy of your advertising contract, following up with a phone call to CCTA. (909) 982-9898

Note: All pictures, artwork and disks will not be returned.

CIRCULATION PROFILE

As of January 1, 2014 the printing and mailing list consists of the following:

  • Single-Month Issues – 2,200 transportation companies, owner-operators, contractors and material producers, 90 percent are located in California. January, February, May, August, September, October.
  • Dual-Month Issues – 6,500 transportation companies, owner-operators, contractors and material producers, 90 percent are located in California. March/April, June/July and November/December.

TERMS

Non-Affiliated advertisers are required to pre-pay, unless other arrangements are settled. Affiliate payment is due within 30 days from date of Invoice/Statement. Any Invoices/Statements not paid within 30 days are subject to 12% APR late charge.

CLASSIFIED TERMS

*Members & Affiliates receive up to Four Lines of type for FREE. Affiliate members may only advertise free in the Wanted or other sections if it’s for products or services not within the scope of the affiliates business(es). All classified ads are placed for three months starting on the first of each month’s issue. Deadlines are on the 25th of the month for the proceeding issue. Non-Members must pay in advance for placement. We reserve the right not to place ads that may mislead or are considered offensive or inconsistent with our policies. If you are an affiliate and would like to know how to advertise, call us and ask for a Media Kit or down load from our web site at CalConTrk.org or CalTransNews.com

Standard Insertion Rates

Affiliate & Member Rates – Subtract 25%
Agency Rates ­– Add 15%

WTN Magazine is print published 9 times a year,
a combination of March/April, June/July and November/December

BLACK – WHITE RATES
(Per Insertion)
AD SIZE 1X
Insertion
3X
Insertion
6X
Insertion
9X
Insertion
Full $490 $480 $470 $450
2/3 $430 $420 $400 $380
1/2 $380 $360 $330 $300
1/3 $320 $280 $270 $260
1/4 $275 $265 $255 $240

(Download Advertisement Agreement Form)

 

4 – COLOR RATES
(Add to the price above)
1X – 3X $320 6X – 9X $240
2 – COLOR RATES
(Add to the price above)
1X – 3X $100 6X – 9X $90
COVER or CENTERFOLD
(Per Insertion)
NOTE: 4-Color standard on front and back covers and centerfold. Must advertise 6x or more. Front Cover – N/A
Back Cover – $825
Inside Front – $605
Pages 1, 2 & 3 – $468
Inside Back – N/A
Centerfold – $1,100